Bookeen Press Release / New partnership with Adlibris, Sweden
Today, Bookeen, the European leader in e-reading, is happy to join forces with Adlibris, the leading Swedish Internet bookstore, to launch the Adlibris Letto e-reader.
As part of their strategy to conquer the Swedish e-book market, today Adlibris is launching Adlibris Letto, an e-reader designed for the best reading experience. Adlibris Letto is the first e-reader in the Swedish market with an embedded e-book store. It will also provide numerous innovations attached to the ebook shop navigation using the High Speed Ink System, the exclusive Bookeen technology.
During the previous months Bookeen has already announced partnerships with Virgin Megastore, Cultura, Decitre in France and La Feltrinelli, the leading bookseller in Italy. With these collaborations Bookeen is clearly seen as the only European competitor of Amazon kindle and Kobo e-readers.
Julia Reuszner, head of digital at Adlibris:
“We have all seen how the market for e-books has exploded in the US and we know that Swedes love to read. This is now the right time to launch the Adlibris Letto in partnership with Bookeen, the European eReader pioneer.”
Michael Dahan, CEO at Bookeen:
“We are delighted to partner with Adlibris. We brought our experience and technology in a very constructive collaboration. With this launch, I believe Adlibris solution is now among the best eReading solution on the market.
We are very happy to promote customer’s freedom and market diversity together with booksellers.”